Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.

A web search engine is designed to search for information on the World Wide Web. The search results are usually presented in a list of results and are commonly called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Unlike Web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input. Google, Yahoo and Bing are the main players.

Bing (formerly Live Search, Windows Live Search, and MSN Search) is the current web search engine (advertised as a "decision engine") from Microsoft.

Keywords- these word(s) or phrases that your visitors or customers type in to search engines to find you- or your competitors. Understanding how your audience is looking for you is critical in choosing the right keywords for your website pages.

Metadata- is the behind-the-scenes descriptions not seen by humans on the page, but viewed by search engines to help them understand your website's content.

A domain name is an identification label that defines a realm of administrative autonomy, authority, or control in the Internet, based on the Domain Name System (DNS). Domain names are often referred to simply as domains and domain name registrants are frequently referred to as domain owners, although domain name registration with a registrar does not confer any legal ownership of the domain name, only an exclusive right of use. A domain name looks like this - www.spinweb.co.nz

Web hosting is a type of Internet hosting service that allows individuals and organizations to make their own website accessible via the World Wide Web. Web hosts are companies that provide space on a server they own or lease for use by their clients as well as providing Internet connectivity, typically in a data center. Web hosts can also provide data center space and connectivity to the Internet for servers they do not own to be located in their data center. SpinWeb has a very competitive web hosting service.

Web Content Management System (CMS) is content management system software, implemented as a Web application, for creating and managing HTML content. It allows non-technical users to make changes to a website with little training.

Electronic commerce, commonly known as (electronic marketing) e-commerce or eCommerce, consists of the buying and selling of products or services over the Internet. It can also mean simply 'a way of doing business online'.

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Through the use of GA analysis, poor performing pages can be identified using techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Social media can take many different forms, including Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, pictures, video, rating and social bookmarking. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few.

A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Free places to set up a blog include Wordpress, Blogspot and Typepad- to name only a few.

Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Users can follow lists of authors instead of following individual authors. All users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications like your mobile phone.

LinkedIn is a business-oriented social networking site. As of 11 February 2010, LinkedIn had more than 60 million registered users, spanning more than 200 countries and territories worldwide. The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections. Users can invite anyone (whether a site user or not) to become a connection.

Facebook is a social networking website. Anyone over the age of 13 with have a valid e-mail address can become a Facebook user. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, and school or college. Users can create profiles with photos, lists of personal interests, contact information and other personal information. Communicating with friends and other users can be done through private or public messages or a chat feature. Users can also create and join interest and fan groups. To combat privacy concerns, Facebook enables users to choose their own privacy settings and choose who can see what parts of their profile.

Google Maps is a basic web mapping service application and technology provided by Google, free (for non-commercial use), and allows maps to be embedded on third-party websites. It offers street maps, a route planner for traveling by foot, car, or public transport and an urban business locator for numerous countries around the world.

Web templates can be used to set up any type of website. In its simplest sense, a web template operates similarly to a form letter for use in setting up a website. Once a template is purchased or downloaded, the user will replace all generic information included in the web template with their own personal, organizational or product information. SpinWeb can assist by migrating your content and graphics to a template of your choosing. This site was created using a template to illustrate and promote the fact as a web design company we are able to give our clients a choice that suits their budget.

A virtual tour is a simulation of an existing location, usually composed of a sequence of shots taken from a single vantage point. The camera and lens are rotated around what is referred to as a nodal point (the exact point at the back of the lens where the light converges).. They also may use other multimedia elements such as sound effects, music, narration, and text. The phrase "virtual tour" is often used to describe a photographic-based media panorama and indicates an unbroken view However, the phrases "panoramic tour" and "virtual tour" have mostly been associated with virtual tours created using still cameras. Not to be confused with video tour. See Spin360 for some excellent examples.

POP3- supports users with temporary Internet connections, allowing these users to retrieve e-mail when connected and then to view and manipulate the retrieved messages when offline. Although most clients have an option to leave mail on server, e-mail clients using POP generally connect, retrieve all messages, store them on the user's PC as new messages, delete them from the server, and then disconnect. This would be an email account using Outlook or Outlook Express, for example.

A POP3 email account means you can promote you brand or company by having the domain name in the address- eg.info@spinweb.co.nz. It is considered more professional to have this versus the company@hotmail.com or company@xtra.co.nz. Why promote these companies? When we set you up with a POP3 email account we send you step by step instructions on how you can easily set this account up yourself on your computer.

In contrast, E-mail clients using IMAP generally leave messages on the server (like hotmail and gmail) until the user deletes them. This and other aspects of IMAP operation allow multiple clients to access the same mailbox, or access email from any computer- ie Webmail. Think internet cafes and hotel lobbies. Part of your POP3 account gives you the ability to use webmail too, so you can clear your messages when on holidays or on another computer.

Skype is a software application that allows users to make voice and video calls over the Internet using the mic and speakers on their computer or headset and web cam. Calls to other users of the service and, in some countries, to free-of-charge numbers, are free, while calls to other landlines and mobile phones can be made for a small fee. Once you try it you will discover that the quality is generally better than that of your phone! You can even do conference voice call of up to 5 users for free.

YouTube is a video sharing website on which users can upload and share videos. It is now operated as a subsidiary of Google. It uses Adobe Flash Video (though now moving to HTML- 5) technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, the BBC, UMG and other organizations offer some of their material via the site, as part of the YouTube partnership program. The account profiles of registered users are referred to as "channels."

YouTube is the world's second largest search engine next to Google, so the importance of having your video content on you YouTube is becoming increasingly important for achieved better search engine rankings. (owned by Google- remember?)

Youtube videos can also be embedded into a third-party website or blog with a choice of options. A great way to promote your message to the world and people looking for you. here's one of our clients - a video slide show:

 

SpinWeb- we create websites that makes it easier for your clients to do business with you and gives them a reason to believe you're the right fit for them.